In 2006, a group of Swedish entrepreneurs—far from being music industry experts—set out on a bold mission: to revolutionize an industry shaken by piracy. Their weapon? An unlimited music streaming service with a subscription model. While Spotify quickly found its audience, the journey was far from smooth. Strategic missteps and negative growth forced the company to adapt, learn from failure, and bounce back stronger. Today, Spotify stands as a global streaming giant.
But how did they pull it off? What are the secrets behind their success for over a decade? Is it really about the famous “Spotify Model,” or something else entirely?
This talk will take you behind the scenes: we’ll follow the steps of Anna, a Software Engineer at Spotify R&D, and discover how this incredible company works—agile at scale, continuous discovery and delivery, release trains, hackathons, data-driven decisions—all of it supported by a fast-moving, adaptive organizational culture.
And yes, we’ll sprinkle in some ABBA to set the mood. Get ready to be surprised!